Vision
We were the first. We are the leaders.
Advanced capabilities. In-depth understanding. Cutting-edge technology. A technology-based rice company focused on high-value products, RiceTec is the first company to commercialize hybrid rice seed in North and South America.
Many will attempt to follow in our footsteps.
Our competitors only push us to differentiate, going far beyond the industry standard to give growers, distributors and customers superior products.
But we will always be on the forefront of the industry... Leading the way.
Quality. Dedication. Passion. Three words you probably don’t often hear to describe the rice industry. But we live and work by these words every day – and this drives us to discover and deliver the best possible products.
Values
The entire RiceTec organization – from our rice breeders to our management teams to our Board of Directors – demonstrates a level of technological expertise and strategic prowess that meets the highest standards in the rice industry.
Diversity
We demand differentiation – not only between our organization and its competitors, but also within our organization. Academic preparation. Professional experience. Culture. Ethnic roots. National origin. Gender. These are only a few of the things we consider when seeking to attract and retain employees with diverse backgrounds. This effort fosters the creative and inventive culture essential for technological leadership.
Teamwork
Communication. Trust. Accountability. These qualities are necessary to establish and maintain the high levels of efficiency and productivity required to achieve the finest results. Developing and fostering a team approach to problem solving and task accomplishment, RiceTec recognizes individual initiatives and accomplishments that reinforce this significant value.
Excellence
Benchmarking. Defining industry standards. Reaching new heights with customer service. We’re always striving for new achievements and efficiencies with our products to ensure superior quality and greater profitability for our customers. To fulfill the high standards of performance required to maintain a leadership position in our market and meet the expectations of shareholders, zero-defect operational performance is the expected standard of performance.
Urgency
The ability to make quick, smart decisions and swiftly adjust to industry changes is a critical competitive advantage in our market. Having a sense of urgency toward continuous improvement and accomplishing high priorities is a key component for future success.