FOR IMMEDIATE RELEASE

RiceTec, Inc.
Julie Bodine, Director, Global Corporate Communications
+1.832.316.8859
jbodine@ricetec.com   

ADAMA Ltd.
Tal Moise, Public Relations
pr@adama.com


RiceTec and ADAMA Partner on the Release of the FullPage® Rice Cropping System in India

ALVIN, TX, HYDERABAD, INDIA (May 2024) – RiceTec, dedicated to leading innovation for sustainable rice agriculture, and its Indian affiliate Savannah Seeds is proud to introduce the FullPage® Rice Cropping Solution to the Indian market in collaboration with ADAMA, a leading global crop protection company. Specifically designed for direct-seeded rice (DSR), FullPage brings together SmartRice® genetics, SQUAD™ seed treatment, the FullPage unique IMI herbicide tolerance trait, and ADAMA’s Vezir herbicide. As a comprehensive rice cropping system, FullPage is poised to reshape rice cultivation in India.

Engineered specifically for DSR, FullPage integrates SmartRice hybrid rice genetics especially developed for direct-seeded rice to optimize crop performance. SQUAD seed treatment improves germination, protects from pests and diseases, and enhances overall performance. Tackling one of the greatest challenges in rice farming, the FullPage cropping solution features ADAMA’s Vezir herbicide, specifically designed to control stubborn weeds like weedy rice, grasses and sedges. Traditional DSR practices often struggle with weed management and inconsistent germination, leading to lower yields. FullPage’s advanced herbicide tolerance technology effectively combats these issues, delivering a comprehensive weed control to enable success of DSR practice while protecting yields.

“We’re thrilled to partner with RiceTec in introducing the FullPage® Rice Cropping Solution to India. This collaboration underscores our commitment to providing innovative solutions for rice farmers, tailored to their needs,” said Sahin Ozkan, General Manager of ADAMA India. “FullPage not only tackles weed management challenges but also promotes sustainability, aligning with the most advanced agricultural practices in the world. With its advanced technology and benefits like reduced groundwater usage and increased yields, FullPage offers a new approach to rice cultivation. We’re dedicated to supporting the adoption of FullPage among Indian farmers.”

The launch of FullPage in India marks an exciting opportunity to promote sustainable agricultural practices in the country. Leading the charge are two pioneering FullPage rice hybrids from Savannah: Sava 134 and Sava 127, tailored to excel in key regions such as Punjab, Haryana, Uttar Pradesh, Chhattisgarh, and Madhya Pradesh, catering to early to medium maturity segments.

“As leaders in rice seed technology, we’re committed to innovative solutions that benefit farmers, consumers, and our planet,” affirmed Ajai Rana, RiceTec’s Asia Pacific Business Head. “Having witnessed the remarkable success of FullPage across the Americas, we’re thrilled to extend its advantages to India, reducing costs and enhancing sustainability in the world’s second largest rice-producing nation.”

FullPage is a total-package rice cropping system that is fully supported by a team of technical service representatives to make a positive impact on today’s farmers. These experts are readily available to assist growers in adjusting to this new cropping solution and advising on best practices for use of Vezir for each farm. Highlighting our dedication, over the three years, the Savannah team has conducted nearly 500 demonstrations, reaching more than 17,000 farmers through field visits and demonstrations. Farmers quickly recognized the benefits of the FullPage system, favoring direct seeding over transplanting. This transformative solution addresses challenges such as water scarcity, labor-intensive practices, weed management and greenhouse gases emission, paving the way for a significant shift to sustainable farming practices.

“With FullPage, we’re not just introducing a product; we’re transforming an entire industry,” Rana, continued. “Through dedicated efforts and extensive farmer collaboration, we’re bringing cutting-edge technology to address critical agricultural challenges in India, from water management to weed control. FullPage holds the promise of enhancing livelihoods and ensuring a sustainable future for farmers and the environment. This launch marks a significant step towards our vision of fostering sustainable rice agriculture that delivers lasting value for farmers, consumers, and the planet.”

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About RiceTec
Headquartered in Alvin, Texas, RiceTec has been a pioneer in sustainable rice agriculture since 1988. With an innovative spirit, we introduced the first commercial hybrid rice seed in 1999 in the US, leveraging advanced breeding techniques and a diverse germplasm collection. As the first to commercialize hybrid rice seed in both North and South America, our innovations continue to shape the industry, evident in advancements like our FullPage® and Max-Ace® Rice Cropping Solutions. With a decade-long operations in India and reach into Europe and Southeast Asia, RiceTec continues to transform rice production for the benefit of farmers, consumers, and the planet. To learn more about RiceTec’s commitment to a sustainable future, visit www.ricetec.com or connect with us on LinkedIn, YouTube, Facebook, Instagram, X/Twitter. To learn more about Savannah Seeds, visit www.savannahseeds.com, or connect with us on LinkedIn, YouTube, Facebook, X/Twitter, Google Plus or WhatsApp 0 95997 67127.

About ADAMA
ADAMA Ltd. is a global leader in crop protection, providing solutions to farmers across the world to combat weeds, insects, and disease. ADAMA has one of the widest and most diverse portfolios of active ingredients in the world, as well as state-of-the-art R&D, manufacturing, and formulation facilities. With a culture that empowers our people to listen to farmers and ideate from the field, ADAMA is uniquely positioned to offer a vast array of distinctive mixtures, formulations, and high-quality differentiated products, delivering solutions that meet local farmer and customer needs in over 100 countries globally. For more information, visit us at www.ADAMA.com and follow us on LinkedIn, Facebook, YouTube, and X®.