Pledges to Catalyze Opportunities for Continuous Improvement in Sustainability of Commodity Crop Production

RiceTec has joined Field to Market: The Alliance for Sustainable Agriculture as an associate member. As a leading multi-stakeholder initiative, Field to Market is working to unite the agricultural supply chain in defining, measuring and advancing the sustainability of food, fiber and fuel production in the United States.

“RiceTec is excited to join Field to Market,” said Mike Gumina, Global CEO.  “Field to Market is the leader in developing sustainability metrics with the help of scientists and farmers.  As a data-driven organization, we welcome the opportunity to collaborate with Field to Market in developing science-based metrics and practices that will build on the great environmental stewardship of the rice industry.  We started our sustainability initiative with our Smart Rice™ program several years ago and this is just another step in the right direction.”

Working together with grower organizations, academia, conservation groups, public sector partners and leading companies engaged in the Alliance, RiceTec will help to catalyze opportunities for continuous improvement in productivity, environmental quality and human well-being across the agricultural value chain.

“We are excited to have RiceTec join us in this important work and look forward to collaborating with them as we seek to accelerate the scale and impact of Field to Market’s Supply Chain Sustainability Program,” said Rod Snyder, president of Field to Market. “Fostering collaboration across the value chain is an essential component of Field to Market. By partnering with its customers and suppliers, RiceTec can help advance continuous improvement in the sustainability of rice production.”

Field to Market engages in broad communication and collaboration with stakeholders to ensure a coordinated, outcomes-based approach to sustainable agriculture that is grounded in science.  By providing useful measurement tools and resources, Field to Market helps growers and the supply chain track and promote continuous improvement at the field and landscape levels.

Representing all facets of the U.S. agricultural supply chain, Field to Market provides an unparalleled platform that helps the food and agricultural supply chain benchmark sustainability performance, catalyze continuous improvement and enable supply chain sustainability claims. For more information, visit

About RiceTec
Based in Houston, Texas, RiceTec Inc. drives food production sustainability through rice seed technology and makes a positive impact on farmers, employees and stakeholders. RiceTec has been developing hybrid rice seed since 1988, offering the first commercial hybrid rice seed product in 1999. RiceTec was founded on the premise that modern, technology-based breeding techniques – combined with a broad, diverse germplasm collection – allow for efficient development and economical production of superior hybrid seed products.


RoShelle Salinas